AYWA was established in 2004 and immediately acquired a wide range of clients including business clients, government ministries, political figures, parties and various organizations, all thanks to the broad and rich professional experience behind the firm as well as its large network of contacts.
aywa, a firm that specializes in local Israeli and global Arab media, is run by strategist and media man Jalal Bana, with 25 years of experience in the field of written and electronic media, having previously served as a editorial board for leading Israeli newspapers including Haaretz and Maariv And as deputy head of the Arabic-language radio news system. Author of an opinion column in “Israel Today”.
Jalal Bana
CEO
An opinion columnist for the newspaper “Israel Hayom”, he began his career as a journalist. In 1996, he served as a field reporter for the Schocken network, Yedioth Communications, the Haaretz newspaper and the Maariv newspaper. He then served as a spokesman for the Ministry of the Interior, and a spokesman for a number of Arab and Jewish local authorities.
Bana advised various government ministries. Among other things, he led the Public Relations and Spokespersons of Government Plan 922, served as spokesman for the Anti-Drug and Alcohol Authority, Adviser to the Ministry of Foreign Affairs and the Ministry of Health on organ transplantation in Arab society, Adviser to the Central Bureau of Statistics, Road Safety Authority, Galilee Medical Center, Export Institute and Cooperation. Teachers’ Union, and a wide range of customers.
Our Services
At aywa, we provide our clients, business companies, government institutions and public figures, strategic consulting services, media consulting and spokespersons, positioning and image design, media monitoring, dealing with stressful situations, managing media campaigns, setting up and running social media pages, professional translations and more.
PR
The goal of public relations is to influence the public, decision makers and the target audience in order to achieve the goal and it is the desired reputation of the initiator of this activity. Public relations is necessary for the routine activities of every institution and body and even every individual wishing to reach the public consciousness.
Their importance is growing in times of crisis. Commercial companies, politicians, governments, public institutions, artists and businessmen and celebrities must receive public relations services closely.
Crisis management
A crisis is an unusual, unplanned event, in any body or person, and has the potential to adversely affect the good name or credibility of the organization, and may jeopardize the very existence of the organization or damage it irreversibly, hurt revenue and financial profits, harm their health or condition. Of consumers, workers, the surrounding community and the environment in general. Typically, such a situation is out of the control of managers. A crisis includes within it the nuclei for success and the roots for failure. Crisis management is the guiding function of how to take over a crisis, reduce damage and damage the good name of the organization, while reaping the benefits of the situation. A crisis can result from a serious incident that has gained much publicity and provoked anger in the public, or from an ongoing activity of the organization whose exposure has provoked public outrage.
Lobbying and connection relations
Some of the services of our offices, lobbying in Arab society, in local authorities, among Knesset members, among business companies, in order to influence and achieve the best results for our clients
The goal of public relations is to influence the public, decision makers and the target audience in order to achieve the goal and it is the desired reputation of the initiator of this activity. Public relations is necessary for the routine activities of every institution and body and even every individual wishing to reach the public consciousness.
Their importance is growing in times of crisis. Commercial companies, politicians, governments, public institutions, artists and businessmen and celebrities must receive public relations services closely.
A crisis is an unusual, unplanned event, in any body or person, and has the potential to adversely affect the good name or credibility of the organization, and may jeopardize the very existence of the organization or damage it irreversibly, hurt revenue and financial profits, harm their health or condition. Of consumers, workers, the surrounding community and the environment in general. Typically, such a situation is out of the control of managers. A crisis includes within it the nuclei for success and the roots for failure. Crisis management is the guiding function of how to take over a crisis, reduce damage and damage the good name of the organization, while reaping the benefits of the situation. A crisis can result from a serious incident that has gained much publicity and provoked anger in the public, or from an ongoing activity of the organization whose exposure has provoked public outrage.
Some of the services of our offices, lobbying in Arab society, in local authorities, among Knesset members, among business companies, in order to influence and achieve the best results for our clients
advertising
The Arab public in Israel numbers about 2 million people, who are in the north, center and Negev. Although it is a single Arab society, there are differences in behavior and consumption patterns in each region and area for many issues, so the penetration into Arab society should be accompanied by experts and professionals, and we believe that the message should be tailored to each audience and audience especially in advertising
Page management in social media
Management of Facebook pages in the Arabic language intended for the Arab public in Israel and around the world for government ministries, statutory authorities, local authorities and business companies
Professional translations
Translations from Arabic to Hebrew, from Hebrew to Arabic, from Western to English, from English to Arabic, from Spanish to Arabic, from Western to Spanish, from Portuguese to Arabic and from Arabic to Portuguese
The Arab public in Israel numbers about 2 million people, who are in the north, center and Negev. Although it is a single Arab society, there are differences in behavior and consumption patterns in each region and area for many issues, so the penetration into Arab society should be accompanied by experts and professionals, and we believe that the message should be tailored to each audience and audience especially in advertising
Management of Facebook pages in the Arabic language intended for the Arab public in Israel and around the world for government ministries, statutory authorities, local authorities and business companies
Translations from Arabic to Hebrew, from Hebrew to Arabic, from Western to English, from English to Arabic, from Spanish to Arabic, from Western to Spanish, from Portuguese to Arabic and from Arabic to Portuguese
Marketing consulting
For proper marketing of a sales product or services to the Arab public in Israel and around the world
Surveys and market research
In order to understand positions and formulate decisions, market research or surveys should be conducted according to the name or keywords, these tools we provide our customers can make it possible to find out what the amount of searches is, what the competition is and even what the cost per click in the campaign is. This research is important in order to understand and discover, among other things, where there are more searches and what are the phrases that surfers who are interested in your services or product are looking for.
Event management
Production of conferences, conferences and events to launch products
For proper marketing of a sales product or services to the Arab public in Israel and around the world
In order to understand positions and formulate decisions, market research or surveys should be conducted according to the name or keywords, these tools we provide our customers can make it possible to find out what the amount of searches is, what the competition is and even what the cost per click in the campaign is. This research is important in order to understand and discover, among other things, where there are more searches and what are the phrases that surfers who are interested in your services or product are looking for.
Production of conferences, conferences and events to launch products
The firm handles a variety of projects for the community. Among other things, Jalal Bana voluntarily gives lectures on media, politics, Arab society, Jewish-Arab relations and more in schools in the Jewish sector and in the Arab sector and in media circles in academia.
